ON IMBEDDED INFORMATION - a gift (from Tromsø)

Remind Me from Röyksopp on Vimeo.

This video, directed for Röyksopp by the French motion graphics studio H5, features a typical week day of a woman working in London'sSquare Mile. All constructed solely through infographics, it scans across the manifold networks that our eveiday life depends upon: close-ups of most common objects expand to diagrams explaining industrial product lifecycles, usual actions are referred into a world realm of statistic charts, and connections between the parts are highlited in maps that go from the micro to the global. In a time span of less than 5 minutes, an impressive amount of complex and heterogeneous information is conveyed and illustrated in a super-simple and intuitive visual style. Isn't this what we ask you to do?! Be sharp, to the point and concise, simple but not simplicistic (and have fun!)